Reinvention Through Play

How to Shape Better Branded Experiences Few industries exhibit the symptomatology requiring a prescription for innovation more potently than the world of biopharmaceuticals. With players across the healthcare system looking to introduce patient-centric design to their services, it’s easy to see where challenges remain. Due to the regulatory barriers they face, biopharmaceutical companies seem to…

The Future Is Made In China

How Chinese Design and Values Are Driving Global Innovation Like many other children who grew up in Canada with parents who did not, we felt the light embrace of a distant – yet distinctly present – country and culture. We learned what it was like to grow up in China through the stories of our…

Pay, Pray, or Play: How to Win at Building Brand Love

What is that indefinable brand quality every company wants to achieve in the minds of their customers? Advertising agency Saatchi & Saatchi calls it “loyalty that goes beyond reason,” or, more simply, “love.” This level of devotion may even have physiological implications. In 2011, the BBC program Secrets of Superbrands worked with a team of…

Go Play

The ancient Chinese game of Go is notoriously complex. However, at its heart, it represents the essence of all games: the need to find creative solutions within a defined framework. As companies look to introduce innovative solutions, the need to bring together efficiency and creativity often creates a latent tension between individuals and their project…

Making Work Play or Making Play Work

The Tom Sawyer Approach Some adults tend to think of play as something for children; for busy grownups with more important things to do, play is a waste of time. But in my experience as a designer and entrepreneur, the opposite is true. Incorporating play into the workplace is an excellent way to solve problems…

Bringing Life Into Death

The desire to give death meaning is universal. Death allows us to understand that our existence is finite, and this in turn grounds us in our experiences. But despite the advancements humankind has made in the fields of science and technology, death itself remains one of life’s unsolved mysteries. If death has a purpose, what…

Extraordinary Future 18: An Exploration of Canada’s Thriving Tech Scene

Extraordinary Future 18, held September 19–20 in Vancouver by Cambridge House International, billed itself as a “cornerstone event showcasing Canadian technology.” The event was designed to connect the most cutting-edge businesses with the capital they need to create tangible, lasting change. Indeed, by bringing blockchain entrepreneurs, eSports enthusiasts, cannabis pioneers, and others together under one…