Read two pages, get uncomfortable, change position. Read two pages, get uncomfortable, change position. Repeat for two hours, get fed up of lying on the beach, go home mid-afternoon. Then, feel angry with yourself for going home so early on such a beautiful summer’s day – and for neglecting to finish your beach read.

You deserve better than a traditional beach towel. Who wants to lie perfectly straight on a narrow rectangle? Even when you’re alone, getting comfortable is challenging. But if you want to lounge on the sand with someone else for a change, comfort is out of the question. Luckily, the solution is simpler than you might think: a circular towel.

Made by ALWAYS x ALWAYS, the Round Palm Leaf Towel brings something new to the beach experience. The towel’s beautiful leaf design delicately evokes the serenity of the natural world. At 60 inches 
in diameter, there is more than enough room for you –and someone else, if you’re hoping for a cozy afternoon – to carve out a gentle nook in the sand. No more uncomfortable beach days, no more unfinished beach reads, and no more wasted summer sun.


Round Palm Leaf Towel: $100.00 CAD

Toronto, CA.

the author

Dominic Smith

Dominic Smith is a brand strategist at Crowns Creative.