Android Wear

Last week, Google announced the release of its newest wearable – Android Wear. Taking notes from their last wearable, Google Glass, they seem to have figured out how to deal with the difficulty in optimizing smooth usability with wearable devices. Android Wear’s development will focus around using a display type model synced with smartphones. Instead of simultaneously using a phone and two (or more) wearable devices like Bluetooth headsets, Google Glass, Fitbit, GoPro, etc., Wear will try to focus around displaying relevant information based on the environment at the right time using mostly voice commands. Especially in the past few years as wearable tech has picked up, its largest obstacle for developers and entrepreneurs has been the difficulty with interacting with it. As any unsuccessful wearable product can show, the user experience is not always optimized to be adaptable for long-term use over gimmicky high-value short-term experience.

But what about Apple’s rumored iWatch? Whether or not they decide to announce it with their next grade of iPad and iPhone, it appears that the longer they wait, the more traction Google gains as they round up companies like Motorola and LG for the project. Apple’s philosophy has always been focused around waiting it out and developing their product until it’s perfect. They focus on developing their current brand line while perfecting a new secret weapon in the dark. Google’s philosophy, on the other hand, has been rapid development and quickly picking up startups to capitalize on trends and releasing new products and technology.

It will be interesting to watch a match-up between a fighter who’s fast versus a fighter with perfect form and an ace up his sleeve. Historically speaking, the faster fighter has won but it looks like we’ll just have to wait and see.

the author

Jaraad Mootee

Jaraad is a technology analyst at Idea Couture.