Pay, Pray, or Play: How to Win at Building Brand Love

What is that indefinable brand quality every company wants to achieve in the minds of their customers? Advertising agency Saatchi & Saatchi calls it “loyalty that goes beyond reason,” or, more simply, “love.” This level of devotion may even have physiological implications. In 2011, the BBC program Secrets of Superbrands worked with a team of…

Something to Believe In

Purpose is the Driving Force Successful Brands Need Successful businesses are built on the efforts and choices of two types of volunteers, both of which play very different roles in the ecosystem that nourishes
 an organization. These two types are more commonly known as “employees” and “customers”; however, categorizing them this way does not capture…

We Are All Designers

Reclaiming Design as a Tool for the Masses In his 2012 book, Imagine: How Creativity Works, Jonah Lehrer points out that when a class of 7-year-old children is asked if they are creative, about 95% of them will answer, “yes.” Within 3 years, that proportion drops to 50%. By the time they are 14, it…

The Neuroscience of Desire

We are what we want. Our personal desires are the result of our values, our needs, our aspirations, our cultural programming. What deeper insight could we have into the character of someone than understanding what they truly desire?  Beyond our own individual bubbles, desire makes the economic and social world go round. It’s a subject worth understanding, with some of the greatest recent…