How Female Consumership is Changing the Future of Cannabis

With increasing access to medical and recreational cannabis across the United States, the face of cannabis users is undergoing a rapid transformation. The notion of the traditional stoner is shrinking; Sean Penn's Jeff Spicoli from Fast Times at Ridgemont High or Brad Pitt's couch-bound character in True Romance are now only a microcosm of the…

The Age of the Smart TV and the Second Screen

Consider the current landscape of television viewing from a marketers’ perspective. DVRs, increased segmentation, binge viewing models, and additional online offerings are compounding pressure to find new ways to communicate. Networks and marketers are stretching and bundling Nielsen ratings, suing or making deals with companies that facilitate commercial skipping, and endlessly searching for new models.…