Dinner With a Purpose

What does it mean to eat with a purpose? What does food mean to you? How do you choose what goes into your grocery cart or where your next meal will come from? Are your decisions based on coupons? Convenience? Cravings? How good the food will look on Instagram? Or do you stop to think…

Designing the Moneyball Algorithm For Food

A conversation with Ryan Caldbeck The food industry is changing. A number of ecological, economic, social, political, and technological forces are driving this change. Tech gadgets from the 90s that once filled garages have moved to kitchens. Digital natives (millennials and Gen Z-ers), who now outnumber baby boomers, are cooking, canning, fermenting, and dehydrating all…

Designing the Future of Food

An Interview with Denise Morrison, CEO of Campbell Soup Company Navigating the immense transformation currently taking place in the food industry is certainly challenging, especially when you’re at the helm of an iconic company. From how we grow food to how we eat it, this complex world is being reshaped by technology and new consumer…

What’s Feeding You?

An Exploration of the Food Experience Today and Tomorrow Think about how you eat today, and then try to reimagine the future of the food experience. How might we eat in 5, 10, or 20 years? What will we eat? When? Why? Whichever table you find yourself at, one thing is certain: One cannot reimagine…

Food & Drink: Ripe for a Rethink

It’s hard to imagine wholesale disruption of the food and beverage space, where innovation tends to be incremental. Our resident food anthropologist Dylan Gordon provides three prescriptions for change. Vitamins & Minerals Vitaminwater is so yesterday. With natural, unmanipulated foods being the champions of the day, “fortifying” water with synthetic chemicals is a turn-off. Meanwhile, bottled water brands are confronted…