Toying With Tech: The Consequences of Playing Blindly

Since the mid-nineties, we’ve been told that the “new information economy” would give way to vast gains in productivity. If we simply implemented more enterprise resource planning (ERP) and customer relationship management (CRM) software – along with a slew of other systems – our companies, public services, cities, and infrastructure would be smarter and more…

Branding at Play

Banks called Atom, N26, Bunq, and Monzo. Insurers named Lemonade and Oscar. In their efforts to distinguish themselves from long-time industry stalwarts, new entrants into the fields of banking and insurance are choosing playful, whimsical names that make no reference to the space they’re trying to disrupt. Previous nomenclature in these business spaces has revolved…

Batteries Not Included

Why the Next Frontier of AI Might Be Child’s Play At the peak of the knowledge economy, the premium we placed on intellect could be clearly measured across the market. Firms invested heavily in opportunities to recruit the best and brightest, with the cost of acquiring this human capital justified by measurable returns to shareholders.…

Getting Crypto-Chic

The Playful Design Futures of Cryptocurrencies Design in finance isn’t trendy. It rarely embraces risk, fads, or even asymmetry. Design that has anything to do with money or the economy is the design of integrity. Whether it’s for a bank logo or the dollar bills in our pocket, the goal of this design is to…

Reinvention Through Play

How to Shape Better Branded Experiences Few industries exhibit the symptomatology requiring a prescription for innovation more potently than the world of biopharmaceuticals. With players across the healthcare system looking to introduce patient-centric design to their services, it’s easy to see where challenges remain. Due to the regulatory barriers they face, biopharmaceutical companies seem to…

Pay, Pray, or Play: How to Win at Building Brand Love

What is that indefinable brand quality every company wants to achieve in the minds of their customers? Advertising agency Saatchi & Saatchi calls it “loyalty that goes beyond reason,” or, more simply, “love.” This level of devotion may even have physiological implications. In 2011, the BBC program Secrets of Superbrands worked with a team of…

Go Play

The ancient Chinese game of Go is notoriously complex. However, at its heart, it represents the essence of all games: the need to find creative solutions within a defined framework. As companies look to introduce innovative solutions, the need to bring together efficiency and creativity often creates a latent tension between individuals and their project…

Making Work Play or Making Play Work

The Tom Sawyer Approach Some adults tend to think of play as something for children; for busy grownups with more important things to do, play is a waste of time. But in my experience as a designer and entrepreneur, the opposite is true. Incorporating play into the workplace is an excellent way to solve problems…

Bringing Life Into Death

The desire to give death meaning is universal. Death allows us to understand that our existence is finite, and this in turn grounds us in our experiences. But despite the advancements humankind has made in the fields of science and technology, death itself remains one of life’s unsolved mysteries. If death has a purpose, what…