The Future of Design Education

Design schools have built up an expectation that they can equip students to tackle complex problems through the power of creativity alone. They can’t. They don’t. And they continue to fool themselves with four big myths about creativity. Myth 1: Creativity and design are inseparable. Here, we have led ourselves down a garden path of…

Living Multi-Locally

We don’t stand still anymore. We move our homes regularly, make frequent decisions about our future and are constantly seeking what’s next. Today, our lives are lived from one place to the next offering the ground to explore who we are and develop our identities through work, and play. We fall in love in unexpected…

In Pursuit of Customer Intimacy and Operational Excellence

In their 1997 book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema describe three fundamental business strategies: operational excellence, product leadership and customer intimacy. They argue that in strategy formation, focus is critical and therefore companies need to decide which one of these strategic directions to pursue. They can’t do all three. Treacy…

Rethinking University Education

It’s commonplace these days to hear the story of the young, bright, recent liberal arts university graduate who simply cannot find a job – let alone a good job – in her field of study. A 2012 study by Georgetown University found unemployment rates are higher among liberal arts graduates than graduates from business, engineering,…

New Perspectives on Segmentation

I recently developed a hypothesis on why old school behavioral segmentation works as well as a 1978 Lada or a vintage Apple Newton device. Traditional segmentation assumes that consumers behave and purchase consistently (have you ever tried driving a Communist era vehicle?) or that humans can be placed in little squares and be properly and…

Work, Life, and the Quest for Balance

It is a testament to the elusive nature – indeed, the absurdity – of ‘work-life balance’ that, for weeks, a Post-it affixed to my desk reading “Write work- life balance piece!” has gone largely ignored. Of course I’ve been meaning to write this piece, even really wanting to. After all, I am deeply interested in…