Daddy, What’s an Insight?

Some people in business can’t see their way to understanding the insight. Their problem is that they are unable to grasp, or appreciate, its process and purpose. For big corporations driven by a marketing culture, an insight is seen as a tool. By uncovering the beliefs, practices, opinions or attitudes of consumers through some form…

Storytelling as an Insight Tool

Many civilizations throughout history understood the power of storytelling. From ancient Egypt to modern China, storytelling provided the foundation for nearly everything. From daily routines to historic events, storytelling can be the best tool to uncover insights. Historians use storytelling to draw out the facts – and it can be used in the modern corporate…