Pay, Pray, or Play: How to Win at Building Brand Love

What is that indefinable brand quality every company wants to achieve in the minds of their customers? Advertising agency Saatchi & Saatchi calls it “loyalty that goes beyond reason,” or, more simply, “love.” This level of devotion may even have physiological implications. In 2011, the BBC program Secrets of Superbrands worked with a team of…

Go Play

The ancient Chinese game of Go is notoriously complex. However, at its heart, it represents the essence of all games: the need to find creative solutions within a defined framework. As companies look to introduce innovative solutions, the need to bring together efficiency and creativity often creates a latent tension between individuals and their project…

Making Work Play or Making Play Work

The Tom Sawyer Approach Some adults tend to think of play as something for children; for busy grownups with more important things to do, play is a waste of time. But in my experience as a designer and entrepreneur, the opposite is true. Incorporating play into the workplace is an excellent way to solve problems…

The Virtue of Play

"For all the virtues will be present when the one virtue, practical wisdom, is present." In his writings about practical wisdom, Aristotle states that to take the virtuous and ethical action is to achieve the golden mean between two extremes (which he calls “vices”). For instance, acting with courage is virtuous, while having a deficiency…

Fungible Fun: Playing With Your Food

If you sometimes eat gluten-free without having a gluten allergy, or occasionally forgo that burger for a vegan meal option, you are engaging in dietary play. If you took it upon yourself to learn about the ketogenic, Whole30, or paleo diets and don’t actually follow any of them, yet still try to eat fewer carbs,…

Leveraging Leisure

We constantly search for purpose and meaning in our lives. All too often, we look to our jobs and workplaces to provide this sense of self. However, as technology is progressing, things are becoming more automated, and worker alienation is spreading across the labor market, we are expanding our search for meaning beyond the workplace.…