Great Design Always Means Great Style

Ah, style. The elegance of gentle interaction, with grace and beauty, wit and charm. Or, perhaps, brute force abruptness, rudeness and insult. Style refers to the way of doing something and, although we usually use it in the positive sense, the word itself is neutral, referring only to the manner by which something is done.…

Style Segmentation and the Global Consumer

Research into the decision-making processes of consumers isn’t anything new; the focus on identifying, understanding and capitalizing on the complexities of choice has only sharpened since the value of a piece of apparel evolved from its functional to its social utility. Consumer typologies or psychographics tell us that most consumers fit into groups or personalities…

A Brief History of Graphic Design

It’s been said that art history is simply a succession of styles. Can the same, then, be said about graphic design history? Anyone familiar with art and/or graphic design history would probably bristle at the suggestion that their meaning and significance can be reduced to something as superficial as a ‘style’. And yet, if you…

Five Business Lessons From the House of Chanel

1. Innovation Needs Vision Coco Chanel brought a new vision of fashion to women. With its boyish qualities, simplicity and clean lines, she forever revolutionized the industry. Can the top 20 executives in your company describe a vision of the company in their own words – without reading from one of those meaningless corporate vision statements? 2…

Is Google Ruining Your Style?

Welcome to the age of mimicry. Thanks to the social web, the semantic web and the always-on mass mobility of personal expression, the gene pool of style and creativity is increasingly being filled by imitation rather than inspiration. It all began with the end of subculture. Remember punks, mods, skins, ravers, skaters and grunge kids? Those…

Thinking Outside the Taupe Box

Corporate style is hurting, and it hurts the corporation. For every Google, Facebook, Pixar or other ‘cool’ brand that nurtures the creativity of
 its employees through workplace design, there are hundreds, if not thousands, of financial services, insurance, technology, CPG, pharma, fast food, consumer electronics and other companies announcing the death of the soul to…