Executing Brand Behavior on Social Media

Social media is the embodiment of your brand’s identity and the content you share is essentially your brand’s behavior. Content gives your brand character, human qualities, and helps to build those deep connections with consumers. Content is the way to execute your brand behavior on social media, but you can’t just create, post and hope…

Toying With Tech: The Consequences of Playing Blindly

Since the mid-nineties, we’ve been told that the “new information economy” would give way to vast gains in productivity. If we simply implemented more enterprise resource planning (ERP) and customer relationship management (CRM) software – along with a slew of other systems – our companies, public services, cities, and infrastructure would be smarter and more…

Branding at Play

Banks called Atom, N26, Bunq, and Monzo. Insurers named Lemonade and Oscar. In their efforts to distinguish themselves from long-time industry stalwarts, new entrants into the fields of banking and insurance are choosing playful, whimsical names that make no reference to the space they’re trying to disrupt. Previous nomenclature in these business spaces has revolved…

Getting Crypto-Chic

The Playful Design Futures of Cryptocurrencies Design in finance isn’t trendy. It rarely embraces risk, fads, or even asymmetry. Design that has anything to do with money or the economy is the design of integrity. Whether it’s for a bank logo or the dollar bills in our pocket, the goal of this design is to…

Reinvention Through Play

How to Shape Better Branded Experiences Few industries exhibit the symptomatology requiring a prescription for innovation more potently than the world of biopharmaceuticals. With players across the healthcare system looking to introduce patient-centric design to their services, it’s easy to see where challenges remain. Due to the regulatory barriers they face, biopharmaceutical companies seem to…

The Future Is Made In China

How Chinese Design and Values Are Driving Global Innovation Like many other children who grew up in Canada with parents who did not, we felt the light embrace of a distant – yet distinctly present – country and culture. We learned what it was like to grow up in China through the stories of our…

Perpetual Accommodation: A History of Technology-Driven Change

In the June 2018 issue of The Atlantic, Henry Kissinger raises concerns about the rapid advancements in machine learning and AI. His worries about humanity’s preparedness for the future of AI are no doubt matters for serious discussion: Technological change inevitably provokes anxieties, for it reshapes our societal and commercial worlds to the benefit of…

Making Work Play or Making Play Work

The Tom Sawyer Approach Some adults tend to think of play as something for children; for busy grownups with more important things to do, play is a waste of time. But in my experience as a designer and entrepreneur, the opposite is true. Incorporating play into the workplace is an excellent way to solve problems…

Bringing Life Into Death

The desire to give death meaning is universal. Death allows us to understand that our existence is finite, and this in turn grounds us in our experiences. But despite the advancements humankind has made in the fields of science and technology, death itself remains one of life’s unsolved mysteries. If death has a purpose, what…