The Human Experience Issue

FALL 2014: THE HUMAN EXPERIENCE ISSUE

Technology is designed to do things for us, to protect us, and to empower us. Technology should be designed to satisfy human needs, and the experience should also be human. Technology, therefore, is a part of human activity and developmental progress and, for this reason, should always be considered within the context of our needs, or the human experience. But it is not always the case, and there are many scenarios and opinions on how technology has changed the way we live and made the world technocratic and less human.

Only a multidisciplinary approach to developing the tools of our future can change this: combining what we know of our social and individual selves with our ability to technologically innovate to create experiences better suited to our human ways.

 

Read Articles From This Issue

The Real Experience Designers: Lance Weiler

A storyteller by craft and an experience designer by way of execution, Lance Weiler has introduced an entirely new species to the cinematic form: the co-creator. They are an evolved, active form of the previously passive, catered-to audience. Weiler is adamant about the role they play in not only the resulting experience, but the process…

American Media and CX

American Media: Where Customer Experience Trumps Human Experience  American media is synonymous with entertainment, but why? Broadcast and news media as well as film have been developed in order to entertain their audiences. As sources of public education and art, American news media and film were initially built to convey aspects of real, human experience. In order…

Optimizing the Data Experience

Data is important.
Organizations worldwide spend trillions collecting, compiling, analyzing, visualizing, and distributing data. Data is collected for
 a multitude of reasons: to enhance decision-making, reduce risk through trend spotting, provide accountability, and to measure against performance indicators. Companies who manage the data process best often enjoy a significant competitive advantage over their less well-informed competitors.…

As Technology Progresses: The Human Experience

In the not-too-distant future, wearables and the Internet of Things will be doing things for us without requiring any effort or investment on our part, reducing human activity to the mere process of acquiring a commodity or turning our daily tasks into outsourced activities. Just as coffee makers and washing machines have done to take…

The Age of the Smart TV and the Second Screen

Consider the current landscape of television viewing from a marketers’ perspective. DVRs, increased segmentation, binge viewing models, and additional online offerings are compounding pressure to find new ways to communicate. Networks and marketers are stretching and bundling Nielsen ratings, suing or making deals with companies that facilitate commercial skipping, and endlessly searching for new models.…

Edgar Allan Poe on Experience Design

When certain companies (Virgin Airlines, Nike, Vodafone, Starbucks, Zappos, Apple) seem to consistently deliver experiences that are both popular and critically acclaimed, it can seem as though they have found the magical elixir. Indeed, in his heyday, Steve Jobs was lauded not as strategist or designer, but as magician with headlines like “iGod” on the…

Play at the Action Potential Lab

Where Science + Art Collide: Play at the Action Potential Lab There’s something primal about play: children naturally fidget, experiment, and explore their surroundings. Even as adults, we can see those connections to the emotions that play brought us as children. We might be slower to engage, but we still cherish those moments of exploration,…

The Real Experience Designers: Marije Vogelzang

Marije Vogelzang, Eating Designer To be human is to eat. Food is arguably the most necessary of sensory pleasures; adapted in endless portions, forms, and flavors. They can be sustenance or sin, socialized occasion or solitary escape. With recent decades bearing witness to an increased emphasis on mindful eating, it’s easy to feel fatigued. But…