The Reset Issue


The world is becoming more complex, more confused, and more interconnected – and at an accelerating pace.

Once mighty industry leaders are dropping off from the Fortune 500 list or becoming irrelevant because many fail to respond to shifts. They need to study all the drivers of disruption including society, culture, science, ethics, beliefs, industrial economics, information economics, and disruptive technology – and how its evolution impacts our behavior.

The zeroed, profit-driven model of economics is no longer relevant in a landscape where brands, experiences, services, even economies are being shared, co-created, and democratized. The invitation is extended to us, but after years of being resigned to the seemingly fixed ends of the customer-corporation dichotomy, we don’t know where to begin. That is why we need a reset.

Read Articles From This Issue

The Term is Wearables, After All

Several years ago, when we began researching wearable user experiences, we realized two key facts that shaped all of our subsequent work. First and foremost, wearable technology is not new. People have been wearing technology for thousands of years for protection from the elements, predators, and other people, as well as for the augmentation of human capacities, construction of identity,…

Around the World in Eight Semesters

What does it take to reset the higher education brand? That’s a question best reserved for a man like Ben Nelson. As the founder of Minerva, a post-secondary education institution devoid of a campus and live professors in its lecture halls, Nelson is determined to provide a left-of-field answer. Minerva positions itself through a highly innovative approach to higher…

You Are What You Wear

Resetting the Fashion Supply Chain A factory burns down in Bangladesh. Over
100 workers die. The finger pointing at high-profile fashion brands begins. Bowing their heads in shame, they apologize for not knowing about the dangerous conditions, pledge to
 pay the victims and their families several months of wages, and get a proverbial pat on the

Shortcut to Everest

In 1852, Indian mathematician and surveyor Radhanath Sikdar used trigonometric calculations to identify Mount Everest as the world's highest peak. Since that defining moment, the mountain has captured the imagination of adventurers, explorers, mountaineers, and laypeople alike. Numerous expeditions attempting the summit followed, with many resulting in epic stories of near successes, tragic failures, and…

Resetting Wall Street

One of this year’s hottest business books was Michael Lewis’ Flash Boys, in which the author plumbs the complexity of the highly fragmented US stock market to expose the questionable trading practices of High Frequency Traders, brokers, and exchanges. The unlikely hero of the book is Canadian Brad Katsuyama, formerly a trader at RBC’s New…