Branding at Play

Banks called Atom, N26, Bunq, and Monzo. Insurers named Lemonade and Oscar. In their efforts to distinguish themselves from long-time industry stalwarts, new entrants into the fields of banking and insurance are choosing playful, whimsical names that make no reference to the space they’re trying to disrupt. Previous nomenclature in these business spaces has revolved…

The Future of Money: An Interview with Ann Pettifor

We tend to think of money as a cultural artifact that has evolved from stone disks and precious metals into modern currencies that are becoming increasingly digital. According to Ann Pettifor, a UK-based economist and director of Policy Research in Macroeconomics (PRIME), this technological frame distracts us from the more important social dimensions of money.…

Conference: Design Thinking for Banks & Financial Services

On Sept 27028, marcus evans will host the 3rd Edition: Design Thinking for Banks & Financial Services Conference at the DoubleTree by Hilton Hotel Metropolitan in New York. Join your peers and master an array of innovation methodologies to drive the development of disruptive services while forging deeper user relationships. At this 3rd installment, you will…