How Brands Are Using “Play” to Stay in the Game

Childhood: those carefree days of rambunctious young life, where “playing” was a way of exploring; where we deconstructed and hacked our physical realities into our own creative imaginings; where we evolved by being flexible and tolerant of changing playing fields; where we engaged and played productively with one another, sharing a common vision and goal.…

More Brands to Watch

By now we all know brand is not a logo (we do, right?), it’s the sum of all experiences. Here, in our second installation of our semi-regular series of brands we're watching, we identify five more cases where that sum amounts to greater than its parts. / Nest – seeding the idea of smart homes…

Gap: How an American Icon Found New Life

  For the first time in years, Gap is creating products that consumers are excited to buy; fashion bloggers are eager to see what they will come up with next; and financial forecasts see the brand as a stable, growing investment opportunity. With profits pointing upwards and the acquisition of luxury brand Intermix at the…

Brands to Watch

It’s easy to critique brands. From weak storytelling to missed opportunities, when it comes to branding we are all born critics. But what about the brands that are doing it well? The brands that push categories further, that in fact inspire the rest of us toward innovation and reinvention. MISC magazine’s brand team give you…

How Insights Drive Competitive Advantage

Brands, businesses, companies, corporations, institutions and other large organizations should take some advice from Socrates: “Know Thyself.” With so much time, money and effort being spent on locating, socializing and applying new knowledge about customers and consumers to gain competitive advantage, few organizations are investing in the kind of research that could power up equally,…