Branding at Play

Banks called Atom, N26, Bunq, and Monzo. Insurers named Lemonade and Oscar. In their efforts to distinguish themselves from long-time industry stalwarts, new entrants into the fields of banking and insurance are choosing playful, whimsical names that make no reference to the space they’re trying to disrupt. Previous nomenclature in these business spaces has revolved…

The 3D Printer At Home

For a long time, 3D printers felt like a distant future, an item reserved only for the brightest of minds and fattest of wallets. But this is not so different from the first generations of computers, and now we’re beginning to see the advent of the affordable 3D printer making its way into consumers’ lives.…