Down with BASES!

Nielsen BASES. Whether you swear by it or swear at it, if you work in consumer products innovation, chances are Nielsen BASES has consumed – and perhaps cost you – more than a few days of your life. Founded nearly four decades ago to help large consumer packaged goods (CPG) companies mitigate the risks of…

Balancing Diversification and Specialization

Part intuition, part analysis, the decision to diversity or specialize stands at the intersection of a number of dichotomies. In this constantly changing, contradictory environment, business decision-makers need to strike a balance to find the innovation sweet spot – where core competencies meet market opportunities. Balance Brand and Product There are ultimately two kinds of…

Brands to Watch

It’s easy to critique brands. From weak storytelling to missed opportunities, when it comes to branding we are all born critics. But what about the brands that are doing it well? The brands that push categories further, that in fact inspire the rest of us toward innovation and reinvention. MISC magazine’s brand team give you…