Thinking Design Thinking, One More Time

This is an updated version of an article 
I wrote in 2007 while waiting for a flight. I think it is time to revisit and update 
this article, as “design thinking” is in a very different state today than it was
 10 years ago, with organizations practicing it to different degrees of maturity. Before my…

Rebranding Purpose

Having lived on the West Coast for several years now, I’ve gotten used to being asked things like “What is your calling?” at dinner parties. These questions used to always take me aback; I would awkwardly stand and swirl my wine around in circles trying to come up with something bohemian, yet coherent, to say.…

DesignThinkers Promises Perspectives on Human-Centered Design

Design thinking and innovation are hot topics as businesses gear up for a new year. Consumers are savvier than ever, and competition from Silicon Valley and its international counterparts is growing at a rapid rate. With these concerns in sight, business leaders need to think about how to infuse design thinking into existing product, management, and…

Design Thinking Isn’t Just for Designers

You probably already know the term “design thinking.” Odds are, you’ve read an article or two on how design thinking became a business buzzphrase. Maybe you’ve even read an article on how non-designers’ generic adaption of design thinking risks ruining the creative integrity and innovative nature inherent to the process. But have you ever thought…

Conference: Design Thinking for Banks & Financial Services

On Sept 27028, marcus evans will host the 3rd Edition: Design Thinking for Banks & Financial Services Conference at the DoubleTree by Hilton Hotel Metropolitan in New York. Join your peers and master an array of innovation methodologies to drive the development of disruptive services while forging deeper user relationships. At this 3rd installment, you will…

An interview with Melora Zaner

Head of Mobile Design & UX, Digital; Executive Director at JPMorgan Chase This post originally appeared on the marcus evans website. Ahead of the 3rd Edition: Design Thinking for Banks & Financial Services Conference, marcus evans spoke with Melora Zaner, Head of Mobile Design & UX, Digital; Executive Director at JPMorgan Chase about the main challenges in integrating innovation into…

The Impact of Clarity – Interview with Lee Steffen

This post originally appeared on DesignThinkers, an annual conference hosted by the Association of Registered Graphic Designers.  Lee Steffen will be speaking at DesignThinkers 2016 where he will be talking about The Spark. An award-winning creative director, photographer, composer and popular speaker, Lee Steffen strives to find the beating heart of every creative venture and inspire others…

5 Assumptions about Patient Centricity that are Leading you Astray

Those who have been paying close attention to developing trends in healthcare have undoubtedly heard of “patient centricity.” Though not without skepticism and ambiguity, the term has become a key focus and a driving ambition for articulating the future of healthcare as both an intellectual and actionable agenda. Intellectually, patient centricity is approached as a philosophy…

Design Principles for Future-Ready Healthcare Solutions

Healthcare is undeniably in a period of transformation. With technology providing new capabilities, shifting financial pressures as a result of demographic changes, changing power dynamics in service delivery as a result of open information, and evolving global philosophies around care, disruption is coming from everywhere. As leaders in the design of care, we can either…

The Fall of the Doctor & the Rise of the Nurse

Healthcare, and in turn the patient experience, is undergoing and will continue to undergo massive change. All healthcare ecosystem stakeholders are affected and their futures are in flux, raising questions, concerns, and a sense of uncertainty as new precedents and norms will need to be set. However, one factor has arisen to be certain. One…

Ideas Are Worthless: It’s Where You Take Them That Counts

Innovation through entrepreneurship is a journey, one that usually starts with a big idea, inspired by insights, experience, and imagination. There is already a lot written around the discovery of the idea at the front end: Finding unfulfilled human needs, framing opportunities with a lens focused on the future, and so on. It’s all very…

Death to Process

We break process not to simply find holes in it and patch or improve them, but to rethink it entirely to constantly and consistently find entirely newer and better ways of doing things. Process is designed to let us be stupid. Though this isn’t necessarily a bad thing. Process has a positive side. It affords us consistency, reliability, simplicity, repeatability, and repeatability. It allows…

Between Design and Execution

While companies have always understood the necessity of knowing their customer, today’s millennials are often more educated about your products and services due to the wealth of information readily available online. This savvy consumer is looking through product reviews, and reading through Reddit blog posts about other customers’ experiences before even engaging with any frontline…