I Design, Therefore I Am

(With Apologies to René Descartes)   As a university freshman, I studied philosophy. One of the first thinkers we studied was Aristotle, and for one of the first assignments we had was to answer the question, “Was Aristotle right in saying that the only thing that separates humans from animals is our ability to reason?”…

We Are All Designers

Reclaiming Design as a Tool for the Masses In his 2012 book, Imagine: How Creativity Works, Jonah Lehrer points out that when a class of 7-year-old children is asked if they are creative, about 95% of them will answer, “yes.” Within 3 years, that proportion drops to 50%. By the time they are 14, it…

Designers in the Hands of a Passionate Leader

Lee Fain, a senior design strategist at Idea Couture, shares his insights into the world of design management in the most recent issue of Design Management Review. In a piece called “Designers in the Hands of a Passionate Leader,” Lee offers tips of the trade for those who are new to the world of managing…