The Role of the Ritual

When we build insights, we are trying
 to elevate something that has been observed during anthropological fieldwork into something that has profound meaning for the design process and allows us to identify problems that can be addressed as we build a product or service. This is not always easy, because people are often looking for…

From Entertainment to Experience

No longer shrouded by the stigma of nerdiness, today’s comic conventions are more than just a place where adults gather to play dress-up or meet their real-life superheroes – they’re where the future of entertainment unfolds. Drawing hundreds of thousands of self-proclaimed nerds, as well as the companies who court them as customers, comic conventions…