Lessons from Strategic Leaders (Who Also Happen to Be Women)

Before heading to Innovation Enterprise’s Women in Strategy Summit, I was struck by the thought that, although we have a long way to go in the vision for equality, the focus in recent (and not so recent) media on old boys’ clubs, toxic work environments, pay equity, glass ceilings and sexual harassment has created groundbreaking…

5 Questions With Heather McGlinn, SVP, Strategy, Wells Fargo

This post originally appeared on the Innovation Enterprise blog. Heather McGlinn heads up the Strategy Development and Planning for Direct Channels team at Wells Fargo, leading the corporate strategy and strategic planning team for the consumer, small business, internet, mobile, social, and contact center team. Heather has been with Wells Fargo, a leader in omnichannel…

The Year Digital Publishing Hit The Big Time

The meaning of ‘digital publishing’ has changed just as much as the landscape itself in recent years. What began as the simple task of translating the written word into a digital application has now developed into an industry dependent on new technology, innovation, and social media – a whole new world to consume content. Digital…

The Use Of Data In Modern Strategy Creation

Are you making the most of the data you have when you are creating new company strategies? Strategy essentially comes down to customers and revenue. However, customers don’t just stroll towards your product and services by chance. They’re attracted to your business’ marketing and how you’ve approached them so they are compelled to buy your…