Why Storytelling is Important to Business

As long as there have been humans, there have been stories. Stories, told orally, were one of the first forms of human communication, and, in large part, were used to learn from one another’s experiences. Today, they are still at the center of all that we do and say. However, when we think of stories,…

Crowdfunding Futures Thinking

Idea Couture has just launched IMPACT: A Foresight Game on Kickstarter. Much of the strategic foresight work we do at Idea Couture is about helping decision-­makers navigate uncertainty and capitalize on change. “Decision-­makers” in this case usually refers to C-level executives at Fortune 500 companies. For our clients, we function as a kind of strategic radar, identifying the threats and opportunities that aren’t in plain sight. We look beyond the purview of your typical corporate strategic planning cycle, instead speculating on possibilities that sit 7, 10, and 15 years out, or further. Strategic foresight is a process, and…

How to Raise a Million Dollars on Kickstarter

Nathan Miller helps startups think big – most recently as the marketing strategist behind the million dollar Kickstarter fundraising success of Kano Computing, billed as the “the computer anyone can make.” With just a few days to go in the Kickstarter campaign, MISC sat with Miller at Kano’s headquarters in the Silicon Roundabout area of…