Reinvention Through Play

How to Shape Better Branded Experiences Few industries exhibit the symptomatology requiring a prescription for innovation more potently than the world of biopharmaceuticals. With players across the healthcare system looking to introduce patient-centric design to their services, it’s easy to see where challenges remain. Due to the regulatory barriers they face, biopharmaceutical companies seem to…

The Strength in Heterogeneity of Purpose

OBSERVATIONS FROM RESEARCH-BASED PHARMA I am fortunate to feel passionate about each aspect of my professional life, which has helped me understand how having a sense of purpose is key to enjoying and finding fulfillment in the long days, immense challenges, and difficult roadblocks I must navigate to be successful in my career. In my…

Redefining Value with Leo Innovation Lab and #trustpharma

This month, the eyeforpharma conference in Barcelona puts the spotlight on pharma companies that are breaking new ground in healthcare. One of these companies is LEO Pharma. MISC talked to Kristian Hart-Hansen, CEO of LEO Innovation Lab, to find out just how they are putting patients at the center of their solutions. Leaders from across…

Criticus Among Us

Having been witness to, and part of, the evolution of the pharmaceutical industry over the past three decades, my foremost thought is of our remarkable contribution to public health. This was achieved through leading science, an exemplary evolution of translational medicine, and a business model anchored in measured milestones, envious interdisciplinary collaboration, and creative scientific…

The Fall of the Doctor & the Rise of the Nurse

Healthcare, and in turn the patient experience, is undergoing and will continue to undergo massive change. All healthcare ecosystem stakeholders are affected and their futures are in flux, raising questions, concerns, and a sense of uncertainty as new precedents and norms will need to be set. However, one factor has arisen to be certain. One…

The Other Needle Experience: What can healthcare learn from a tattoo artist?

Ronan Gibney is the shop owner and tattoo artist of Imperial Tattoo, a custom tattoo shop located on the west side of Toronto established in 2008. Having tattooed people for 16 years, he is exceptionally skilled and talented in creating realistic black and gray tattoos. Together with his fellow artists, Ronan has a deep understanding…

Will We Be Wearing the Next Breakthrough In Health?

It’s practically a daily occurrence on technology blogs: the announcement of some new product component or wearable design that will somehow provide insight into a little-known world. This year’s Consumer Electronics Show was dominated by the unveiling of gadgets that strapped sensors to people’s bodies, and with the impending release of Google Glass, we can…

The Origin of Breakthroughs PT. 2

Read the first part here - The Origin of Breakthroughs pt.1 Psychological Origins In a similar vein, looking to psychology and other self-development fields can help challenge the way that businesses look for and expect breakthroughs to happen in their company. On an individual level, therapists, teachers, and motivational coaches say that breakthroughs come as revelatory…

The Origin of Breakthroughs PT. 1

 Since the age of the Enlightenment, modern Western society has been enchanted by the notion of progress; improving, accelerating, moving forward, and rising to the top are all aspirations captured within this deeply entrenched cultural ideal. More recently, a sexier word has come onto the scene that reaffirms our continued pursuit of “better-ness.” This contemporary…

For Pharma, Branding is all About Chemistry

You could say that the pharmaceutical business is all about chemistry. Discovering new compounds that will mitigate or eliminate the impact of disease is the reason that companies like Pfizer, LEO Pharma, AstraZeneca, GSK, and AbbVie are in business. Because they have traditionally been focused on the chemical compound, their business model is built around the product.…