Reinvention Through Play

How to Shape Better Branded Experiences Few industries exhibit the symptomatology requiring a prescription for innovation more potently than the world of biopharmaceuticals. With players across the healthcare system looking to introduce patient-centric design to their services, it’s easy to see where challenges remain. Due to the regulatory barriers they face, biopharmaceutical companies seem to…

Pay, Pray, or Play: How to Win at Building Brand Love

What is that indefinable brand quality every company wants to achieve in the minds of their customers? Advertising agency Saatchi & Saatchi calls it “loyalty that goes beyond reason,” or, more simply, “love.” This level of devotion may even have physiological implications. In 2011, the BBC program Secrets of Superbrands worked with a team of…

Go Play

The ancient Chinese game of Go is notoriously complex. However, at its heart, it represents the essence of all games: the need to find creative solutions within a defined framework. As companies look to introduce innovative solutions, the need to bring together efficiency and creativity often creates a latent tension between individuals and their project…

Making Work Play or Making Play Work

The Tom Sawyer Approach Some adults tend to think of play as something for children; for busy grownups with more important things to do, play is a waste of time. But in my experience as a designer and entrepreneur, the opposite is true. Incorporating play into the workplace is an excellent way to solve problems…

The Virtue of Play

"For all the virtues will be present when the one virtue, practical wisdom, is present." In his writings about practical wisdom, Aristotle states that to take the virtuous and ethical action is to achieve the golden mean between two extremes (which he calls “vices”). For instance, acting with courage is virtuous, while having a deficiency…

Leveraging Leisure

We constantly search for purpose and meaning in our lives. All too often, we look to our jobs and workplaces to provide this sense of self. However, as technology is progressing, things are becoming more automated, and worker alienation is spreading across the labor market, we are expanding our search for meaning beyond the workplace.…

No More Time Outs: An Exploration of Playful Parenting

How Playful Parenting Is Reinventing the Parent-Child Relationship Parenting styles have always varied. Strict or lenient, hovering or independent – regardless of which way a parent bends, by integrating elements of play into their approach, they can step up their parenting game and make the menial seem more meaningful. The future of parenting may lie…

Fueling the Evolution of Blockchain Technology

From Play to Innovation The United States Air Force (USAF) was one of the first organizations to chart technological progress. In the early 1950s, the team looked at the development of aerospace technology to determine whether there was a pattern to the speed of innovation. Since aerospace was one of the fastest moving frontiers in…

On Education: Let Practitioners Play!

In a time where more people than ever have free access to an abundance of knowledge, educational institutions need to rethink their functional role within society. It's a shame to see some of the brightest minds take an isolated and intellectual path – one without opportunities to apply what they have learned or to refine…

Cautious Play

Taking a Purposeful Approach to Innovation   In 1956, President Eisenhower set in motion the largest public works program in history: the creation of the Dwight D. Eisenhower National System of Interstate and Defense Highways (also known as the Interstate Highway System). The program was envisioned as a grand solution for addressing problems of road…

How Brands Are Using “Play” to Stay in the Game

Childhood: those carefree days of rambunctious young life, where “playing” was a way of exploring; where we deconstructed and hacked our physical realities into our own creative imaginings; where we evolved by being flexible and tolerant of changing playing fields; where we engaged and played productively with one another, sharing a common vision and goal.…

Play To Transform

Will Playing Make AI More Human? On March 15, 2016, Google’s AI program, AlphaGo, beat world champion Lee Sedol four-to-one in one of the most complex strategy games ever devised – the ancient Chinese game of Go. Since that historic match, Google has released a new version of its AI agent, called AlphaGo Zero, which…