Ctrl + Alt + OCD

Up, up, down, down, left, right, left, right, B, A, start. To most gamers, it’s the Konami Code. To some, it’s an obsession. To those who suffer from OCD, every day comes with the ever-pressing stipulations of your mental illness. It’s malignant. A persistent growth that turns every action into a mental chore; one over-encumbered…

Identity and Individuality: The Art of Belonging While Being Yourself

The fascinating complexity of child development has been studied for years – with many genius minds from Bandura to Vygotsky providing great insight into how a fetus can grow into an individual with extremely particular preferences and personalities. In Bandura’s social learning theory, he powerfully argues that preferences extend well beyond variations in taste, and…

What Neuroplasticity Means For Your Brand

Neuroplasticity, Happiness, and Neuromarketing – What’s the Link? Two decades ago, neuroscientists believed that the adult brain was fully formed and impervious to change. Now, they understand that the adult brain is, in fact, very capable of change. The emerging scientific field of neuroplasticity focuses on studying the brain’s adaptable nature, and the ways in…