Reinvention Through Play

How to Shape Better Branded Experiences Few industries exhibit the symptomatology requiring a prescription for innovation more potently than the world of biopharmaceuticals. With players across the healthcare system looking to introduce patient-centric design to their services, it’s easy to see where challenges remain. Due to the regulatory barriers they face, biopharmaceutical companies seem to…

Service Design: Balancing User Needs and Client Requirements

There is an opinion among some in the design world that pure, unadulterated design cannot be done on behalf of clients. The basis of this, generally, is that design must occur through focused interaction between designer and end-user and center around uncovering the end-user’s needs and designing a solution to address them. Introducing a third-party…

The Joys of First-Class Travel

If I informed you that for the next nine hours I would confine you to a small shipping crate (small enough to lie down in - but only just wider than your body), it would likely cause you no end of alarm. Yet the privilege of this tiny - cubicle experience is something that tens…